Social Media Marketing
Considering how many professionals are likely to have LinkedIn, Twitter, or other social media accounts, linking to those accounts can be a great way to let current and potential clients connect with employees. Some of the pages featured include only professional accounts, while others include virtually any account the employee has. Some sites use icons for each social media service, while others use text, or a combination of the two.
A word of warning, though: if employee accounts are going to be linked to a professional website, make sure the content they’re posting on those sites is appropriate and won’t damage the company’s reputation. only includes profiles for their leadership team. They include a pic and brief bio of each team member, as well as links to their Twitter and LinkedIn profiles. Each team member also has their latest tweet featured next to their profile.